French pay-per-view television network SFR Sport now has expanded its soccer coverage to include the Spanish second division, reaching into the North American continent with a deal with Google Play. The new partnership begins with the launch of a brand new Android mobile application which will allow users of SFR Sport's cable channel to access free soccer videos from the network's YouTube channel. The deal also includes SFR Sport's distribution of highlights and news reports from both the English and Spanish leagues. The association has made an effort to reach out to the Hispanic market with a wider variety of programming options including high quality video programming in high definition. The company is also planning to expand its digital television service to additional Spanish-speaking markets within the near future.
French pay-per-view television network SFR Sport now has exclusive rights to the Portuguese first division, reaching into the North American region with a deal with Google Play. SFR Sport currently holds exclusive rights for the Portuguese premier league, the TaDrome Do Estoril, and will be broadcasting the rest of the upcoming 2021-17 seasons of both the TFF Brasileiras and TaDrome Do Estoril. The association has made efforts to bring more engaging choices to its viewers. For example, the addition of a news magazine, radio, news website, and daily sport shows gives viewers greater choice than just the typical ESPN or NBC offerings. The association has also signed a deal with the Chinese-based company MTFL that will provide its app free on SFR and other cable channels.
The increased presence of online video advertising has been vital for SFR Sport and its foray into the North American region. The acquisition of free-to-air television broadcasts opens up new opportunities for media companies in the North America region as well as those outside of Europe. As SFR Sport brings its programming exclusively to its streaming service, viewers can now access live soccer games from the English premier league to see the best teams and players in action. With the growth of technology and the ever-advancing internet, the reach of non-traditional media outlets such as streaming television has expanded significantly.